Unilever, the company responsible for the ice-cream brands Ben & Jerry’s and Wall’s have come up with a new way to help save the planet.
The FMCG giant has decided to make a low-carbon ice creame which will only be frozen when shoppers take the product home. Instead the ice cream will be transported and sold at room temperature, meaning that Unilever will be reducing their carbon footprint by saving on refrigerated transportation, as well as reducing their energy costs.
Image of Cherry Garcia ice cream, copyright of Don.chulio, published on Wikimedia Commons under Creative Commons Attribution ShareAlike 3.0 License
The food scientists haven’t yet unveiled how they’re going to produce this ‘ambient’ ice cream whilst still maintaining the fab taste that consumers will expect at a reasonable price
According to Marketing Magazine, the research is part of a wider plan of Unilever’s to reduce the environmental impact of their brands and the product is being undertaken in partnership with academics at Cambridge University.